No matter what franchise or location the common denominator for all dealers is finding and keeping quality people. This can be the most difficult and expensive task dealers face. Investing in the wrong person and time, money and resources can be wasted and sales can suffer. Performance analytics can be skewed by perception or the possibility of improper placement in job roles.
Today’s car buyer is more informed than ever, and even though finance product awareness is increasing, approximately 1 out of 4 buyers are NOT already aware of F&I Products before going to a dealership. On average 75% of dealer’s customers are not aware of the products that are available to them and the protection options that may apply to their purchase.
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